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Strategic Enrollment Planning

Augsburg鈥檚 Sustainable Future as a Medium Sized University

Strategic Enrollment Planning at Augsburg

One of the Augsburg Strategic Plan鈥檚 core goals is to grow as a sustainable university.听 A strategic focus on driving enrollment growth across all segments to achieve 5,000 Auggies by 2030. In 2024 the university embarked on a continuous strategic enrollment planning effort in support of the core goal to become a medium sized university. Augsburg partnered with RNL and utilized guidance from the 3rd Edition of Strategic Enrollment Planning, A Dynamic Collaboration. Our approach uses the four-phase recursive process .

The four-phase recursive process: preparation and data analysis, strategy development, goal development, and implementation and continuation.
Image used with permission from Ruffalo Noel Levitz, LLC

2024 Strategic Enrollment Planning (SEP)

During 2024 there were several SEP advances made related to a working logic behind 5,000 Auggies by 2030, two final SEP reports from campus wide working groups, and the creation and use of a new strategic enrollment management Planning Machine. Two important themes emerged from the 2024 SEP work- the importance of transparent 60 Day SEP Actions, and the need for continuous campus wide ideation on enrollment growth possibilities that lead to 60 day actions.

A linear view of the “SEM Planning Machine”

A visual of the SEM planning machine.

  1. Situation Analysis shared with SEP working group听
  2. Group reviews and makes recommendations to Planning council
  3. Planning council chooses what goes forward to governance groups (can鈥檛 do everything)听
  4. Governance groups weigh in听
  5. Implementation

For additional information on Augsburg鈥檚 Strategic Enrollment Planning contact Robert Gould, gouldr2@augsburg.edu.听