1.0Augsburg Now/nowfarrisr/now/author/farrisr/rich600338<blockquote class="wp-embedded-content" data-secret="6pmYSue7ZV"><a href="/now/2025/10/01/combating-misinformation-through-strategic-communication/">Combating misinformation through strategic communication</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="/now/2025/10/01/combating-misinformation-through-strategic-communication/embed/#?secret=6pmYSue7ZV" width="600" height="338" title="“Combating misinformation through strategic communication” — Augsburg Now" data-secret="6pmYSue7ZV" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> /now/wp-content/uploads/sites/3/2025/09/Yuming-Fang-Header.png900500Yuming Fang takes the “critical thinkers” part of Augsburg’s mission statement seriously. Now in her second year as an assistant professor of communication studies, she is an expert in misinformation—how it spreads, why we believe it, and how to disrupt it. Fang’s research has shown that familiarity leads to credulousness: the more familiar a piece