{"id":4359,"date":"2014-08-18T10:34:23","date_gmt":"2014-08-18T10:34:23","guid":{"rendered":"http:\/\/www.augsburg.edu\/news\/?p=4359"},"modified":"2025-04-09T18:05:30","modified_gmt":"2025-04-09T18:05:30","slug":"rod-greder-talks-star-tribune-content-marketing","status":"publish","type":"post","link":"https:\/\/www.augsburg.edu\/news\/2014\/08\/18\/rod-greder-talks-star-tribune-content-marketing\/","title":{"rendered":"Rod Greder talks with Star Tribune about content marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.augsburg.edu\/news\/wp-content\/uploads\/sites\/29\/2014\/08\/Greder-e1408376189909.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4361\" src=\"http:\/\/www.augsburg.edu\/news\/wp-content\/uploads\/sites\/29\/2014\/08\/Greder-e1408376189909.png\" alt=\"http:\/\/tech.mn\/news\/tag\/rod-greder\/\" width=\"150\" height=\"131\" \/><\/a>Instructor Rod Greder spoke with the Star Tribune&#8217;s Neal St. Anthony for a business section story about content marketing, or the practice of promoting sales through storytelling. Greder, who is an instructor in the Business-MIS program,\u00a0told St. Anthony that content marketing is growing in its use and sophistication. \u201cThe basic concept is not new but evolving with technology to work better with search engines,&#8221; Greder said in the article which also was picked up by Bloomberg News. &#8220;It is being used most to generate leads and initiate conversations with prospects and then used for conversion to customer as the prospect views the company as a credible, knowledgeable source on the topic. Content often is sent to the prospect [via e-mail] and then the [customer] develops enough trust to sample the company\u2019s product or service.\u201d Read &#8220;Marketing trends: Selling by storytelling.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instructor Rod Greder spoke with the Star Tribune&#8217;s Neal St. Anthony for a business section story about content marketing, or the practice of promoting sales through storytelling. Greder, who is an instructor in the Business-MIS program,\u00a0told St. Anthony that content marketing is growing in its use and sophistication. \u201cThe basic concept is not new but &#8230;<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,6],"tags":[3320,3321,3196,3319,2692],"class_list":["post-4359","post","type-post","status-publish","format-standard","hentry","category-articles","category-faculty","category-in-the-news","tag-business-mis","tag-content-marketing","tag-neal-st-anthony","tag-rod-greeder","tag-star-tribune"],"_links":{"self":[{"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/posts\/4359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/comments?post=4359"}],"version-history":[{"count":3,"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/posts\/4359\/revisions"}],"predecessor-version":[{"id":11802,"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/posts\/4359\/revisions\/11802"}],"wp:attachment":[{"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/media?parent=4359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/categories?post=4359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.augsburg.edu\/news\/wp-json\/wp\/v2\/tags?post=4359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}