Jayoung Koo joined the department of business administration at Augsburg University in 2015. Her research interests include consumer happiness and social media, luxury brands, and green marketing. Before obtaining her Ph.D. in consumer studies at the University of Minnesota, she studied psychology at Yonsei University and worked as an associate consultant at BCG (Boston Consulting Group) Seoul office in South Korea.<\/p>\n
Park, M.,\u00a0Koo, J.,<\/strong>\u00a0& Kim, D. Y. (2023). Femvertising of luxury brands: Message concreteness, authenticity, and involvement.\u00a0Journal of Global Fashion Marketing<\/em>,\u00a0https:\/\/doi.org\/10.1080\/20932685.2023.2176902<\/a><\/p>\n Park, M., &\u00a0Koo, J.\u00a0<\/strong>(2022). It takes a village during the pandemic: Predictors of students’ course evaluations and grades in online team-based marketing courses.\u00a0Marketing Education Review, 32<\/em>(3), 255-264.\u00a0https:\/\/doi.org\/10.1080\/10528008.2021.2023577<\/a><\/p>\n Koo, J.,<\/strong>\u00a0& Loken, B. (2022). Don\u2019t put all your green eggs in one basket: Examining environmentally friendly sub-branding strategies.\u00a0Business Ethics, the Environment & Responsibility, 31<\/em>(1), 164-176.\u00a0https:\/\/doi.org\/10.1111\/beer.12396<\/a><\/p>\n Koo, J.,\u00a0<\/strong>& Im, H. (2019). Going up or down? Effects of power deprivation on luxury consumption,\u00a0Journal of Retailing and Consumer Services, 51,\u00a0<\/em>443-449.<\/em>\u00a0https:\/\/doi.org\/10.1016\/j.jretconser.2017.10.017<\/a><\/p>\n Dong H. B., &\u00a0Koo J.<\/strong>\u00a0(2018). Conspicuous and inconspicuous luxury consumption: A content analysis of BMW advertisements,\u00a0Reinvention: an International Journal of Undergraduate Research<\/em>,\u00a011<\/em>(2),\u00a0http:\/\/www.warwick.ac.uk\/reinventionjournal\/issues\/volume11issue2\/dong<\/p>\n Lennon, S. J., Adomaitis, A. D.,\u00a0Koo, J.<\/strong>, & Johnson, K. K. P. (2017).\u00a0Dress and sex: A review of empirical research involving human participants and published in refereed journals,\u00a0Fashion and Textiles, 4<\/em>(14), 1-21.\u00a0https:\/\/doi.org\/10.1186\/s40691-017-0101-5<\/a><\/p>\n Noh, M., Johnson, K. K. P., &\u00a0Koo, J.\u00a0<\/strong>(2015).\u00a0Building an exploratory model for part-time sales associates\u2019 turnover intentions,\u00a0Family & Consumer Sciences Research Journal, 44<\/em>(2), 184-200.\u00a0https:\/\/doi.org\/10.1111\/fcsr.12135<\/a><\/p>\n Wu, J., Kim, A., &\u00a0Koo, J.<\/strong>\u00a0(2015).\u00a0Co-design visual merchandising in a 3D virtual store with Target: A facet theory approach.\u00a0International Journal of Retail & Distribution Management, 43<\/em>(6), 538-560.\u00a0https:\/\/doi.org\/10.1108\/IJRDM-03-2014-0030<\/a><\/p>\n Suh, E. M., &\u00a0Koo, J.\u00a0<\/strong>(2008). Comparing SWB across culture and nations: The \u201cwhat\u201d and \u201cwhy\u201d questions. In M. Eid, & R. J. Larsen (Eds.),\u00a0The Science of Subjective Well-Being<\/em>. New York, NY: Guilford Press, 414-427.\u00a0https:\/\/smartlib.umri.ac.id\/assets\/uploads\/files\/77459-subjective-well-being.pdf<\/p>\n Koo, J.,<\/strong>\u00a0& Suh, E. M. (2007). Is happiness a zero-sum game? Belief in Fixed Amount of Happiness (BIFAH) and subjective well-being,\u00a0Korean Journal of Social and Personality Psychology, 21<\/em>(2), 1-19.\u00a0https:\/\/ksppa.accesson.kr\/v.21\/4\/1\/25626<\/a><\/p>\n Kim, J.,\u00a0Koo, J.<\/strong>, Heo, S., & Suh, E. M. (2007).\u00a0Positivity ratio of emotional experience and human flourishing,\u00a0Korean Journal of Personality and Social Psychology, 21,<\/em>\u00a089-100.\u00a0https:\/\/doi.org\/10.21193\/kjspp.2007.21.3.006<\/a><\/p>\n