The Oxford English Dictionary defines “relevance” as “the state of being closely connected or appropriate to the matter in hand.” To be relevant is thus to be important, but the term implies more than that. Trivial thingsâappointments, events, e-mails – that intrude themselves into life can easily become “important,” at least for a time. To be relevant, something must be connected to a larger scheme, a grander planâthe ultimate “matter in hand.”
To be relevant means being an integral part of the new society, of the economy, of the future. It means being the kind of person on whom others depend, whether for leadership, expertise, acumen, or emotional support.
In this video, Philip Styrlund (Augsburg Class of 1979) will briefly discuss the four keys areas of lifetime relevance.
Phil Styrlund is CEO of The Summit Group and a recognized thought leader on strategic selling and business value transformation. His go-to-market strategies have been implemented by some of the worldâs premiere organizations, including Cisco Systems, HP, Siemens, Marriott, Xerox, Lockheed, Tetra Pak, Proctor & Gamble, SC Johnson, Kellogg, and the U.S. Federal Government. In addition to his keynote presentations and engaging programs, Styrlund serves as coach, mentor, consultant and advisor to top leaders across a range of industries. He is currently initiating a doctorate program at Middlesex University in London. He is also authoring a new book, Relevance: The Art of Meaning slated for release mid-2013.
When an Auggie recently visited the Airlie Winery in Airlie, Oregon, he asked fellow-Auggie and winery owner Mary E. Olson â74 if the large âAâ in the landscaping (carved out of boxwood) stood for âAugsburg.â She just smiled and said, âSure!â Even though very few of the Auggies she encounters at the wineryâor at other wine-tasting events around the countryâare acquaintances from her student days, Olson still feels the connection.
Minnesota-based FINNEGANS, owned by Jacquie Berglund â87, was the first for-profit beer company in the world to give away 100% of its profits, a feat accomplished through the FINNEGANS Community fundâa sustainable business model through which the company can make a difference in the community. Last year alone, FINNEGANS raised over $100,000 that went to support the purchase of fresh produce at local food shelves. This unique beer business intrigued Buffie Blesi â90 â97, who had done volunteer work at FINNEGANS over the years, and who turned to Berglund in 2009 for networking advice when she started her business coaching company, KnowledgeSphere, Inc. In turn, Berglund called on Blesi for help in managing FINNEGANSâ futureâa mutually beneficial way of reconnecting since their first meeting years ago as Augsburg students.
As a result, FINNEGANS has rebounded nicely (growing by an average of 40% each year), and Blesi continues to help Berglund strategize about its growthâlooking at new markets and products, determining who should be on the team and how to engage them in the companyâs mission, and earning more profits in order to make a greater impact in the world. Recently, FINNEGANS received two special awards: Social Entrepreneur Award for Minnesota Business, and the Small Business of the Year Award from the Minneapolis Chamber of Commerce.
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